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Design

Designing and developing games requires special skill and expertise, but designing games that create real world impact is much more complicated. Our proven success at creating meaningful change sets us apart. Key to this success is our process, honed over years with different stakeholders from around the world.

Every project starts with an inception workshop where we work with stakeholders, experts, and proxy players to ensure that our concept for a game is fun and impactful. Next we create prototypes, test them, collect data, analyze that data, and make changes to the game. We go through this iterative process dozens of times on every project, refining the game and ensuring that it meets its real world goals. Finally, we work with our network of highly accomplished developers, graphic designers, and animators to create a polished final product.

The Power of Games

 

Experimentation and Learning

Games create experiential learning. Taking actions in a game offers players direct feedback and the opportunity to reinforce what they learn by applying knowledge. When players lose they are motivated to try again and apply knowledge correctly because they are having fun.


Systems Thinking

Games are dynamic systems ideal for modeling and explaining complex concepts. In games, players interact with systems and the system changes dynamically according to the actions that the player takes. In this way players understand how even small actions can have profound effects.


Perspective Taking

Games are incredibly effective at building empathy and understanding. Players can inhabit and understand others’ perspective through roleplay. We have found that perspective taking is often the first step in shifting behavior and cultural norms.


Games are separate from everyday life. They tell stories and enable players to tell their own. Tying narrative into the game enriches all of the  categories in this list and allows people to create and share ideas that might otherwise be missed.

Storytelling


Play is fun. Fun is incredibly motivating and it is intrinsic to all good games. This is important because it gets people involved for sustained periods of time without other incentives. Fun is the secret to sustained engagement.

It’s fun!